📚 Marketing For Beginners
- May 13
- 2 min read
Updated: May 15
🕒 Approx. reading time: 45–55 minutes of practical learning
📄 44 pages
✍️ Written by Ed Carney, The SME Marketing Guy
Marketing doesn’t need to be complicated, it just needs to be clear. This playbook breaks down the essentials of modern marketing into simple, actionable steps designed for small businesses and start-ups. Learn how to build a brand people trust, reach the right audience, and grow with structure and confidence.
KEY CONTENTS
What The Heck Is Marketing, Really? - Understand marketing as connection, not just promotion, and see why it’s the lifeblood of every business.
The 4 Ps Of Marketing (And Beyond) - Learn how Product, Price, Place, and Promotion work together to shape your offer and attract customers.
The Promotional Mix Explained - Discover how to choose the right marketing channels - from PR and social media to events and ads, without overwhelm.
Why Marketing Is Non-Negotiable - See why visibility, consistency, and trust matter more than fancy campaigns.
Brand Strategy & Management - Define your brand’s purpose, values, and voice, then protect it through consistency.
Segmentation, Targeting & Positioning (STP) - Focus your message on the right people and stand out from competitors with clarity.
Strategy vs Tactics - Learn the difference between long-term direction and day-to-day actions (and why you need both).
How To Write A Simple Marketing Plan - Set clear goals, pick your best channels, and build a plan that actually gets used.
Wrapping It All Together - Combine brand, strategy, and execution into a marketing system that grows with you.
Don't forget to let me know how you get on, or if you'd like to offer any feedback on this playbook, by emailing me at ed@thesmemarketing.com
